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Conradt, Stacy (April 4, 2016). "We've All Been Playing Uno Wrong". Mental Floss . Retrieved September 3, 2021. Clark, Alex (April 19, 2018). "Mattel Names Ynon Kreiz As Chief Executive Officer, Effective April 26, 2018" (Press release). Mattel Corporate . Retrieved June 2, 2023. Mattel's Hot Wheels History – Where It All Started". Hot Wheels Centric . Retrieved August 26, 2021. Chang, Andrea (July 23, 2011). "Elliot Handler dies at 95; co-founder of Mattel, inventor of Hot Wheels". Los Angeles Times . Retrieved May 25, 2021. Santoro, Alessia (April 5, 2020). "Mattel's Online "Playroom" Offers Free Activities, Games, and Parent Resources". POPSUGAR Family . Retrieved January 5, 2023.

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Whelan, Robbie (January 7, 2023). "Disney Princesses Return to Mattel as Barbie Maker's Turnaround Ambitions Grow". The Wall Street Journal . Retrieved January 16, 2023. a b Conklin, Lisa Marie (May 10, 2022). "What Barbie Looked Like the Decade You Were Born". Reader's Digest. Barbie in Space: Iconic Doll's Astronaut Looks (Photos)". Space.com. August 5, 2013 . Retrieved July 29, 2021.Forde, Eamonn (May 4, 2020). "Warner Music Group signs distribution partnership with Mattel". Music Ally . Retrieved February 2, 2022. In 1982, He-Man and the Masters of the Universe line of action figures was released, which inspired a three-issue comic book mini-series, an animated series and a live-action film. [53]

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The first game to be released, UNO!, originally launched for Facebook Instant Games and was later available for iOS and Android. [167] [168] On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf, and The Mummy. [82] [83] It led to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013 [84] [85] and Enchantimals four years later. In 2011, Hot Wheels set a new world-record for a jump made by a four-wheeled vehicle at the 100th anniversary of the Indy 500. [86] The 332 feet jump broke the previous 301 feet record set in 2009. [86]Foster, Elizabeth (September 28, 2018). "Mattel's global franchise management group grows". Kidscreen. Brunico Communications Ltd. Archived from the original on April 7, 2019 . Retrieved March 11, 2019. Mattel, Inc. Company Profile". MarketLine. November 25, 2014. Archived from the original on January 7, 2023 . Retrieved January 2, 2017. Mattel and Mediatonic Come Together for 'Masters of the Universe' x 'Fall Guys' Figures". Hypebeast. July 19, 2022 . Retrieved July 25, 2023.

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a b Irorita, Franz Christian (April 27, 2022). "He-Man goes Roblox to promote Season 2 of He-Man Reboot Series". ClutchPoints . Retrieved July 21, 2023.

a b "Mattel Promotes Steve Totzke to President and Chief Commercial Officer". License Global. Informa. April 5, 2022 . Retrieved June 1, 2022. Yang, Jia Lynn (January 22, 2008). "Mattel's CEO Recalls a Rough Summer". CNN Money. Archived from the original on May 12, 2014 . Retrieved August 11, 2016.